1. COLLECTION AND USE OF PERSONAL INFORMATION. Depending on how you use the Services, we may ask you to share personally identifiable information (“Personal Information”) with us. Whether you choose to share your Personal Information is completely up to you, but keep in mind that you will not be able to access some areas of the Service or effectively use the services we offer on the Services without sharing Personal Information. Personal Information includes any information that identifies or can be used to identify, contact or locate you. Examples include your full name, email address, age, screen name/user identification, password, school, grade level, location, title (teacher, parent, student), and credit card information. See below for details on the information we collect from users:
3. THIRD PARTY AND INTERNAL ANALYTICS FRAMEWORKS. We currently use the following three analytics tools in addition to the aforementioned data we collect: StatCounter, Flurry Analytics, and our internal website usage analytics developed by TrueShelf.
- Flurry Analytics: The Flurry Analytics SDK provides TrueShelf with data to help us gain a deep level of understanding about our users’ behavior in our apps. The analytic framework is set up through advanced analysis of complex events, with metrics, segments and funnels to track our users’ habits and performance.
- Internal Analytics: Similar to StatCounter and Flurry Analytics, TrueShelf has developed its own internal analytic framework that will help us gather information primarily about user activity/behavior so that we may better improve our Services.
- Any sensitive online information is transmitted over secure channels
- All student data are stored in ways that are not publicly accessible
- Security audits are regularly performed to ensure data integrity
4. INFORMATION TRUESHELF COLLECTS DIRECTLY FROM YOUR STUDENT. TrueShelf collects information directly from your student, over the internet, in the form of the interactions that your student makes when participating in the Services. We refer to the data resulting from such participation, which includes but is not limited to data on when your student starts and stops a lesson, the responses your student makes to questions asked, the timing of your student’s responses, your student’s choice of character and customizations, and whether your student is answering questions correctly or incorrectly (collectively, “Performance Data”).
We will use Performance Data to (1) measure your student’s performance in each lesson of our Services and to adapt the Services to his or her learning needs, (2) analyze your student’s Performance Data, and provide you with periodic feedback about your student’s performance in the Services, and (3) improve the Services. All such Performance Data is strictly accessible by the student, teacher, or their parents.
If we ever need to collect information that is not Performance Data directly from a student, TrueShelf will seek express authorization of a parent or guardian prior to collecting such additional information from the student. In addition, we may aggregate your student’s Performance Data with the Performance Data of other students participating in the Services for marketing and other business related purposes. Aggregate information will be ANONYMOUS and will not identify your student or be combined with other information that would allow individual students to be identified.
5. OPTING-OUT OF PROVIDING THE INFORMATION WE REQUEST. Because our Services are individualized and customized for each student, all the information we request from you and your student is required for you and your student to participate in the Services, with the exception of certain information to be used for our marketing purposes to you only. At any time, you may revoke your consent to allowing your student to participate in our Services or refuse to allow TrueShelf to further use or collect your student’s Personal Information. Any ANONYMOUS performance data will be retained, but we will no longer use any identifiable information regarding you or your student that you have provided. However, if you do any of the foregoing, you and your student will not be able to use or access the Services.
6. REVIEWING AND CHANGING YOUR INFORMATION. You may review and modify your Registration Information at any time by accessing our website using your password.
7. CONSENT. In order to use the Services, you will be asked to submit certain personal information about your student and you and to authorize TrueShelf to use that information in a limited number of ways. For our Individual Customers, if you are a parent or legal guardian of a student that will use TrueShelf, we will require you to review and submit a Parental Consent as part of the registration process, which will require you to consent to our collection and use of information directly from your student over the Internet as described above.
8. PASSWORD PROTECTION. You will be asked to select a password to access the Services through our website, and this password will be used to allow your student to use the Services. Your password should be kept confidential. Your password will also allow you to review and change the information we collect about you and your student or students.
9. PROTECTING YOUR INFORMATION. No data transmissions over the internet can be guaranteed to be 100% secure. Consequently, we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk. TrueShelf has multiple security measures in place to protect the loss, misuse or alteration of information under our control.
11. UNSOLICITED THIRD-PARTY PROMOTIONAL EMAILS. The Services may contain features or links to websites and services provided by third parties. Any personally identifiable information you provide on third party sites or services is provided directly to that third party and is subject to that third party’s policies, if any, governing privacy and security, even if accessed through the Services. We are not responsible for the content or privacy and security practices and policies of third party sites or services to which links or access are provided through the Services. We encourage you to learn about third parties’ privacy and security policies before providing them with personally identifiable information.
If you are a parent or legal guardian of a user under 13 you may, at any time, revoke your consent to allow your student to use the Services under your subscription, refuse to allow TrueShelf to further use or collect your student’s personal information, or direct TrueShelf to delete all identifiable information regarding your student that you have provided. To do so, please contact our support team at the contact information listed in Section 16. However, if you violate any Terms or policies, your student will not be able to use the Services.
13. THE CHILDREN'S INTERNET PROTECTION ACT. The Children’s Internet Protection Act (CIPA) is a federal law enacted by Congress in December 2000 to address concerns about access to offensive content over the Internet on school and library computers. CIPA imposes certain types of requirements on any school or library that receives funding support for Internet access or internal connections from the “E-rate” program — a program that makes certain technology more affordable for eligible schools and libraries. Our Services do not provide links to external resources or chat rooms, and do not contain any offensive or inappropriate material. If you would like more information about CIPA, please go to http://www.fcc.gov/cgb/consumerfacts/cipa.html.
14. THE FAMILY EDUCATIONAL RIGHTS AND PRIVACY ACT. For our School Customers: The Family Educational Rights and Privacy Act (FERPA) is a Federal law that protects the privacy of student education records. The law applies to all schools that receive funds under an applicable program of the U.S. Department of Education.
FERPA gives parents certain rights with respect to their children’s education records. These rights transfer to the student when he or she reaches the age of 18 or attends a school beyond the high school level. TrueShelf helps our School Customers be compliant with FERPA. Specifically:
TrueShelf does not share information with any third parties that could be used to personally identify students. If a school requests that student data be sent to a third party, with parental consent, TrueShelf will send the data to the school and never directly to the third party. If you would like more information about FERPA, please visit http://www.ed.gov/policy/gen/guid/fpco/ferpa/index.html.
16. CONTACT US. If you have any questions about your privacy or security measures at TrueShelf, please contact us at firstname.lastname@example.org.